Why do social media sites constantly change their faces?

I woke up this morning and was going to write something about stopping to smell the roses. Then I logged in to Blogger and completely changed my mind. The dang sit has changed!

Seriously folks, why do social media sites like Blogger, Twitter, and Facebook feel the need to change their faces?

While change is good, constant change is disruptive and unproductive.

I get the fact that they want to offer more functionality and features. That's great!
I get theat they want to out do their competition. That's half the game.

BUT when they make these changes by changing the face of the application they aren't just offering something new that every user will want. They aren't just beating out their competition. They are pissing off the end users who made them what they are today.

I, like many users, do not like being taken by surprise with a new interface and then having to spend time trying to re-learn what I already knew how to do.

Why not just add another menu option or a button instead of changing the entire look and feel? Why not consider usability when you are redesigning a social media site? Any other software company does!

Did they bother to do a beta test with end users to see if they liked the new look and feel? Did they bother to get any other person's opinion to the change other than the dud sitting behind the computer screen all day long who probably doesn't even understand the word social?

Well, to all you social media sites out there. . .Get a clue!

We, the end users, do not particularly like having to re-learn a tool every time you get a bug up your behind and decide to add some cool feature. And to be honest. The new features aren't all that useful. And if they were, they would be just as useful if you left the old interface.

As a software development manager and an end user, I humbly suggest you pull your head out of your you know what and start paying attention to the end user and cut the proverbial crap. We want to be able to use the site, not be afraid that everything will have changed or that we will have to learn something new every time we log in.

Just my opinion.