ARC and Reviewers
Last week my editor informed me that the ARC (advanced reading copy) of my book, IT HAPPENS IN THREES, is just about ready to go to reviewers.
Being new to this industry, I asked, "What does that mean?"
Reviewers are (for the most part) influential readers that will post a review of your book on the internet and/or newspapers and other print media.
Authors many times make a personal contact with a reviewer that they like so that reviewer will agree to read their book. This often works better than just sending out review copies cold.
There are also many online reviewers that will accept an electronic version of the book. You can get great blurbs and endorsements from reviewers that will help in promotion of the book. Many authors love to get blurbs, but it is not mandatory.
Final copies can also be sent to reviewers after the publication date. There are some big name reviewers that will ONLY look at an ARC.
This is all good information!!